October's Very own Birthday Kit

Good Wood NYC was commissioned by hip-hop star Drake's official fan club to make a birthday package forDrake's 25th birthday, which more or less coincided with the release of his album "Take Care".


October's Very own Birthday Kit

What we ended up with was a hefty, luxurious collection of objects emblazoned with Drake's owl/OVO/Take care motif, packed into a multi-sectioned custom case.



October's Very own Birthday Kit

The top padded tray holds 2 inlaid wood sculptures of owls; one in black-stained birch & flamed maple, and one in natural birch & padauk. Underneath, individual velvet lined compartments neatly hold pint glasses, shots, iPhone 4 cases, bracelets, pendants & pins. Not shown is our clever little last minute bloodwood pin board that covers the jewelry section.



October's Very own Birthday Kit

CREDITS:
Project Management - Chris Lee & Cassandra Baker
Art Direction - Thomas Dudley
Design - Thomas Dudley & Kevin Charles
Production - Mark Cortez & Kath McVeigh
Photography - David Ross


Good Wood NYC x ATF: Drake's 25th Birthday Present from Chris Lee on Vimeo.